Comparing AWS vs. Azure vs. Google: Cloud.

Comparing AWS vs. Azure vs. Google: Cloud.

Choosing a public cloud service provider (CSP) which meets the needs of your company can be a difficult decision leading many enterprises in today's market to invest workloads in more than one public cloud vendor to improve performance quality and speed. The best public cloud service provider or combination of multiple vendors is going to depend on the specific needs and purposes of your company depending on storage, load balancing, networking and so on. In order to help you determine which cloud vendor is best for your business, here's our rundown on the leading three CSPs in the market: Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP).

Amazon Web Services (AWS)

Amazon Web Services (AWS) is a popular choice in the market due to its exponentially growing capabilities and scope of operations. Not only does AWS operate on a massive scale with global outreach, but it is most frequently the cheapest option per hour in comparison to other cloud service providers. Having held a dominant position in the public cloud market for over ten years, AWS offers a wide array of comprehensive, enterprise-ready services for a large number of users. However, this large scale also limits the capacity for more personalized, close relationships with every customer. Additionally, cost management under AWS has proven difficult for many companies particularly when running high volumes of workloads.

Microsoft Azure

Microsoft Azure is an equally close competitor, largely due to its tight integration with a number of Microsoft applications and software already in use by businesses as all of your existing net code, service environment, and on-premises apps will connect directly to Azure. Not to mention the discount off service contracts for existing Microsoft customers. This hybrid cloud greatly assists in the transfer process between the legacy environment of your data center and the rapidly expanding Microsoft Azure cloud. That being said, despite Microsoft's extensive history as a vendor, the service experience lacks in areas of documentation, management tooling, and the ISV partner ecosystem.

Google Cloud Platform (GCP)

Last but not least, there is one of the latest entrants to the IaaS market with high technical expertise and proficient industry-learning tools known as Google Cloud Platform (GCP). A rapidly growing work in process partnered by Cisco, Google Cloud offers a rich versatility of storage options with sustained use discounts depending on percentage usage per month. Designed specifically for cloud-native businesses, it places portability and open source as high priorities along with scale and load balancing. However, it does lack the legacy background and variety of services offered by AWS and Azure leading most enterprises to choose Google Cloud Platform as a secondary or tertiary provider rather than strategic.


The best way to determine which type of cloud vendor will best serve your company is to examine the specific needs of your company in a variety of areas and determine which vendor or combination of vendors offers the best catalog of services for your situation and goals.


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